Word Art (No, Not THAT Kind!)

29 June 2011 Last Updated on 29 June 2011 JP Jones

Word art used to be a setting in Microsoft Word that brought a grimace and groan to every professional designer. Specifically when used by clients in sentences such as, "I've mocked it up for you with Word Art!" If you were afraid that was what this post was going to be about you can now let out that breath you've been holding. What I'm talking about today is actually incredible imagery created solely with WORDS!

I stumbled across this outstanding campaign on the Nebraska AIGA website for their 19th Annual Show. After spending an insane amount of time just looking at the pieces, I knew I needed to share my find. Check out these images—

Race Day

Odds Horse

Horse

Judges

Bugle

Bugler

Trophy

Rose

After seeing these remarkable designs I knew I would have to try one myself. As many of you know I do all the marketing for my author grandmother, Barbara Howell (www.splintersbook.com) I figured what better to play with than something that would tell her life story and correlate with her book. For those not familiar check out her site to get the full impact.

I decided to start with a simple shape, a saw blade and using illustrator was able to slowly build the shape out thanks to paths, etc. What I actually did was create a basic text outline of the words and placement I wanted to use and then go back in and begin playing with fonts, etc. While I'm not an expert with this yet, it is something I plan to use on projects in the future and something that I thought was a lot of fun.

Saw Blade

I hope this inspires you to try your hand at it! If it does, This e-mail address is being protected from spambots. You need JavaScript enabled to view it your final pieces and I will post them on the blog in the future!

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Brochure Winners!

24 June 2011 JP Jones

Thank you to everyone who participated in our Brochure Giveaway sponsored by UPrinting.com! We have two winners that were selected using www.Random.org.

Our first winner, with comment number 8: Rose Wenning!

Random.org

Our second winner, with comment number 2: Amanda King!

Random.org

Winners, will be contacted by a representative of Uprinting.com withing 30 days. We'd love to see the brochures you create! Take a photo of the printed brochures and send them to me so we can share them with the other readers!

I look forward to bringing everyone more opportunities to win great products from our sponsors in the future!

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Brochure Giveaway!

20 June 2011 Last Updated on 24 June 2011 JP Jones

This week UPrinting.com is giving away 2 SETS of free brochure printing/shipping this week (more about how to enter at the end!). Brochure Giveaway

But—before, they do, let's talk a little bit about brochures, their uses, and functions.

The brochure is many things—part recruiter, part salesman, part information hub—but it’s all promotional tool. What you probably don’t realize is that brochures can be vastly versatile. For starters, let’s examine the parts of the traditional brochure:

The Cover:

Like the traditional book every brochure has a very distinct cover. The one or two panels that are immediately seen by the viewer function in this capacity. Much like a book, the brochure cover should entice the viewer to want to learn more about what’s inside. Your brochure cover should clearly show here it’s from and give an inkling of what the reader should expect inside. In most cases the company logo and name will also be found on this outer panel.

Yesterday's Advertising

14 June 2011 Last Updated on 14 June 2011 JP Jones

VW TEaser When I peruse the web for creative ads, I almost always find myself drawn to one company. If you're a frequent reader on ISOD then you already know who I'm talking about. The creativity they produced in an era where it could be frowned up never ceases to impress and amaze me. I wanted to share a few NEW favorites today. I hope you enjoy them as much as I do!