Recently, I observed a friendly debate between colleagues discussing the pros and cons of creating a business card that relied on die cuts, embossing or spot UV coatings. Is a business card really a good investment? Will it make the difference between being thrown away and being treasured?
My opinion? It’s up to the designer and the client. While there are definitely budget constraints that should be taken into effect I do believe that money spent on designing a dynamic business card is well invested.