Plastic Business Cards?

I’m seeing more and more of a trend of businesses moving to special plastic business cards. They look and function just like a normal card, but are printed on a clear or often frosted piece of plastic, similar to those found as ID badges today.

The object of the plastic card? Well, besides being cooler than those made of paper, is it also less likely to be thrown away?  Many think it’s worth the investment. The non-disposable business cards, can easily double as a bookmark in your favorite novel, or perhaps a coaster?