Today's bookmark as seen to the left cannot be downloaded easily as it's actually a double-sided promotional piece that I created for a client. Regardless of whether or not your client is an author, they may still be able to reach an interesting crowd with a bookmark that doubles as a promotional item. In terms of size it offers roughly double that of a traditional business card, giving you  more room to explain your services and options. If you go double-sided, you have actually created 4 times the space! But how do you design a promotional bookmark effectively for your client? The answer is easier than you think! Much like traditional business card design, don't limit yourself to the boundaries! Think outside the box and create something that will be remembered but don't forget to include all the necessary contact information!

Guest post  by Author Barbara Howell. Howell is the author of Splinters: The Pain, The Passion, The Point published by Paige1Publishing in Tulsa, OK. Howell is a member of the Oklahoma Writer's Federation, Inc., Tulsa Night Writers, and RHEMA Writer's Bloc. Recently, Howell's book, was chosen to appear in an upcoming release from Harper Collins Publishing, "The NEW Big Book of Layouts" honoring the best of the best in book design.

Before I began marketing my book, "Splinters: The Pain, The Passion, The Point" I was under the impression as most writers are, that the WRITING was the most important part of my book. And while, I'm not saying that the writing isn't important, a lesson that I learned early on as an author was the importance of the book cover and design itself.