Business Card

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Business Card

While it may not shock you, it never ceases to amaze me how often clients want to "pioneer" something new. Something perhaps, like a "bigger' business card. Their reasoning? Well, if it's bigger, it has to be BETTER! Right?

 

Wrong.

 

 

Recently, I observed a friendly debate between colleagues discussing the pros and cons of creating a business card that relied on die cuts, embossing or spot UV coatings. Is a business card really a good investment? Will it make the difference between being thrown away and being treasured?

My opinion? It’s up to the designer and the client. While there are definitely budget constraints that should be taken into effect I do believe that money spent on designing a dynamic business card is well invested.

 

I’m seeing more and more of a trend of businesses moving to special plastic business cards. They look and function just like a normal card, but are printed on a clear or often frosted piece of plastic, similar to those found as ID badges today.

 

The object of the plastic card? Well, besides being cooler than those made of paper, is it also less likely to be thrown away?  Many think it’s worth the investment. The non-disposable business cards, can easily double as a bookmark in your favorite novel, or perhaps a coaster?

 

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