18 January 2010
Last Updated on 02 June 2011
Continuing our series of "What Is It's Purpose?" this post will deal with the Purpose of Letterhead and Letterhead Design. As we've mentioned before let me recap by saying, every design we create serves a purpose. Is it up to us to determine that purpose? Or does each piece innately have a purpose? I think there is truth in both. Our job is to amplify the innate purpose for each piece. Confused? Don’t stay that way, let’s examine one of the pieces we create on an everyday basis and the function they should serve.
In today's digital society does letterhead even still have a place in the industry? I believe so. A traditional formal letter still has it's importance and uses. Businesses use letterhead for Thank Yous and other otherwise "form" letters that they must send out. It's also useful for subtly reminding your customers or constituents that you still exist and what services you offer. Wait? Can it really do this? Yes. Let's jump ahead and look at some of the things you might want to include on your letterhead: Remember, you can’t possible include EVERYTHING. So you’ll have to pick and choose: