Part advertisement. Part display piece. All information. The poster when created correctly can accomplish all these tasks in a single stroke. Sometimes the most overlooked piece in a marketer's arsenal, posters are often assumed to be present but denied the forefront of attention. Why? Maybe because they ARE common. But if you’re a designer working with a client you want to push the limits of your poster design while STILL providing the basics that are required. As the designer it’s not always up to you to decide which information should be included but it IS up to you to determine HOW it can be included to best represent your client and provide as the Heath brother’s (Author’s of "Made To Stick") would phrase it, "Stick-Ability" in the mind. (You want the customer to remember it!). Let's examine some of the basics that will need to be included SOMEWHERE on your poster for it to be informationally effective.