If you've enjoyed our posts related to marketing yourself via Social Media then be sure to head on over to the Kindle store and pick up your copy of "Market Yourself: A Beginner's Guide to Social Media" No kindle? No problem. Market Yourself is also available as an PDF eBook or in paperback format on MarketYourselfTheBook.com.
It's finally here! A book that was birthed from a course curriculum I was preparing for a class at the local University that I teach at, has FINALLY been released! And whether you're a student, a designer or just someone interested in taking the next step with Social Media, this book is for you!
Rather than talking "about the book", I'm going to include a short excerpt for you to enjoy:
This weekend, I'm sitting in Nashville, TN with the most recent fruits of my labor in front of me. I'm with the author of Splinters: The Pain. The Passion. The Point. and we are promoting her new book and signing copies for customers.
We have had a great time so far, talking with customers and seeing their excitement when they find themselves within the book.
Recently I heard an insightful illustration about 2 business owners in the early 90s. Both businesses were fairly successful selling the same product: Radios.
Joe, the owner of the first store, knew everything there was to know about the radio business. He sold them, repaired them and could rattle the brands off without even thinking. When asked "What business he was in" he would throw his shoulders back, stand a little straighter and reply, "The Radio Business."
As most of you know, in addition to being “just” a graphic designer, I also spend a large majority of my time creating Web sites and teaching. Recently, I was asked to help with the development of a new curriculum for a University level class on Social Media Marketing.
It occurred to me, after giving the subject a test-drive in one of my classes that these soon up-and-coming professionals know very little about HOW to actually market THEMSELVES
Among some of the most creative and impressive marketing moves of all time, chances are you will hear tales of early Starbucks. While trying to increase brand awareness, they hired people to drive around with a Starbucks cup glued to the top of their car just above the driver's door where it would be found if the driver had inadvertently sat it down while getting into the car.
Brilliant? Not yet, it gets better. As other drivers and those considerate enough to marvel at how he had gotten this far, and motion or speak to him regarding the cup, they were given a coupon for a free coffee at their local Starbucks. Now, it's brilliant. Not only did it raise brand awareness but also drove new potential customers to the store who had the potential of being turned into loyal customers