Advertising
Designers and marketers alike are constantly looking for new products to showcase their brands. As new gimmicks and trends arise we see an emergence of popularity in style colors and new ideas to push the envelope.
A recent marketing tool that is been on the rise and may catch you by surprise is the sticker. Yes, the sticker. As kids are excitement with the sticker was tangible as seen from most possessions owned by child and riddled with the sticky gummy remains. But in the professional market stickers have once again claim their rightful place.
More and more, we're seeing stickers used to promote:
- Events
- New Products
- New Releases
- General Brand Awareness
- Giveaways and Promotions
- And almost anything else you can come up with!
There are 4 basic sticker layouts—circle, square, oval, rectangle.
Choosing the shape that will best further your purpose is the first step to solid design, but keep in mind if you will be having a large number of the stickers printed, you might prefer to go with the die cut variety. By using a die cut variance with your printer, a custom shape is always an option and you can literally have the sticker cut to resemble your specific logo or any other fun shapes.
To begin, let's take a moment and look at the strong sticker design, some of my own designs, and some found in online showcases.
And now for your actually waiting for—
In Search of Design has teamed up with PrintRunner.com, who will be offering a free print giveaway of 250 stickers to a randomly selected commentor on this post. To enter the giveaway simply leave a comment at the bottom of this post telling us what you like to do with the stickers and you will be automatically entered. On Friday, June 8, the winner will be selected using random.org and notified via e-mail!! Good luck and thanks for reading!!
Giveaway Sticker Specifications:
- Sticker Shape : Standard Stickers
- Flat Width: 2"
- Flat Height: 3.5"
- Quantity: 250
- Paper: Premium Sticker Stock
- Colors: Full Color ( 4 Color Process), Black and White
- Proof: NONE
- Ready to Ship Is: 3 Business Days
*Giveaway is open to US Residents only, ages 18 years old and above.
Thank you to PrintRunner for providing us this giveaway, I also have received a set of stickers for hosting this giveaway!
When I peruse the web for creative ads, I almost always find myself drawn to one company. If you're a frequent reader on ISOD then you already know who I'm talking about. The creativity they produced in an era where it could be frowned up never ceases to impress and amaze me. I wanted to share a few NEW favorites today. I hope you enjoy them as much as I do!
A
lright, so let's say your new client is an author. And they want you to design . . . . a bookmark! In an earlier post we touched on designing a bookmark as a promotional piece, but let's take it a step farther tonight. In the book industry these days there is REALLY stiff competition. Do you have what it takes to stand out amid the chaos? You better.
As a woman I should probably be offended. But as a marketer I can't help but to see the brilliance behind yet another Volkswagen ad from the 1950s. If you've followed this blog at all you probably already know that second only to Seth Godin I think the marketers, writers and designers that were behind the Volkswagen ads from the 1950s and 1960s were some of the most brilliant minds in the industry. Below I have included the full text from this ad I found on Vintage Ads.com.
I LOVED these images found on Toxel.com. I hope you find as much inspiration as I did!
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What started as a small project for a College internship actually sparked a desire in my grandmother to share her life story. A woman, in a man's world, my grandmother has made a name for herself in carpentry. The kind of thing normally reserved for men. Forced into this career by circumstances beyond her control, she didn't set out to prove anything. Her only goal was survival and paying the huge debt she had been left with.
How did this project start? Looking for a worthwhile project for a senior internship, I looked to the interesting stories of my grandmother's customers. With clients, ranging from Patsy Cline's husband to children with special accomplishments I knew there was the makings of a great book.
The Billboard.
Much like the business card, a billboard is “one-shot” advertising. You hope to catch the attention of a driver speeding by. The message must be clear enough to comprehend quickly, but powerful enough to stick in the mind.
Recently a project came across my desk for new billboard. The previous designer had included a whopping total of 22 words in their design. 22?!?!?! How am I possibly going to take in that much information while driving down the road? Is the designer responsible for any auto accidents that may occur because drivers had to hit their brakes to take in all the information?
If you are a graphic designer you might mistakenly think that other designers are you competition. If you are a car manufacturer YOU might think that other car manufacturers are your competition.
That's just NOT the case.
We've looked at a lot of billboards and large format advertising. You've probably noticed that the advertising that have made it to our list are the ones that are incredible, startling and unique
As designer's, particularly in the print world, we all know that often our job hinges on our ability to think outside the box. To stay inspired, I'm constantly looking for creative ideas. . . . ABOUT ANYTHING!
My most recent find is a company that prides themselves on their environmental contribution. Have you ever wondered what happens to a vinyl billboard once it's taken down? Well, if your a customer of Vy and Elle (say it fast=vinyl), a Tuscon, AZ company, that prides themselves on their recycling.
