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If you've ever gotten in a new request for a logo and have thought to yourself, "there is no way to make THIS original" then you're not alone. Depending on the subject matter of the logo in question (i.e. abstract vs concrete thoughts and ideas) logo designing can be a breeze or more like spending 8 hours in the dentist's office.


That's where logo communities can prove so valuable. With most logo communities you can find instant inspiration at your fingertips. Whether you are looking for ideas for a specific logo or just need to refuel your creative juices, seeing some of the cream of the crop in logo circles can really give you the boost you need.

Today, I want to share some of my favorite logo communities:

Logo Lounge

Logo Lounge Though this is the only community in my list that requires a paid membership, it's also one of the most valuable. In addition to the website which houses thousands of top designer's logos, Logo Lounge also offers articles on the most recent trends and compiles a "Best of Logo Lounge" book each year -- selecting logos from the site to make the cut on the printed page. In that regard you can think of it not only as a community for logo designers but also as a logo competition (This might make you feel better about the registration fee!)

Logo Moose:

Logo Moose

 

 

 

 

 

 

 

My favorite of the free communities, Logo Moose allows designers to upload their work and share it with other creatives. You can request feedback or simply ask for 'likes' on your work, but ultimately you have the ability to showcase your work and collaborate with your peers on the site.

Logo Pond:

Logo Pond

 

 

 

 

 

 

 

I think Logo Pond can best be described as inspiration at first glance. The logos are displayed prominently on the home page and are cross categorized throughout the site allowing you to easily find a logo to fit the bill! As with Logo Moose you can upload and submit your own logos to add to the mix.

Logo Designer's Blog / Logo of the Day:

Logo of the Day

 

 

 

 

 

 

 

The Logo Designer's Blog is your destination for articles and trends in the logosphere. Recently, unfortunately the site has been neglected, but hopefully new articles will be posted soon! At their sister site, Logo of the Day, selected logos are featured and showcased on the site. This site is kept up to date with new logos being selected daily!

Logo Sauce:

Logo Sauce

 

 

 

 

 

 

 

 

Logo Sauce is part community, part competition for logo enthusiasts. After adding your logos to the site you are encouraged to promote your profile in hopes of receiving the recognition of one of their top profiles! They also allow the community to vote on entries and compare notes amongst themselves.

 

Logos By Paige1Media

To finish up the post, I want to share a few of my most recent logo designs. I mean, what good is having a blog if I can't showcase my own work, right?

Thrive Rescue Home

Mountz

Hilarity Press

Mobile

UPrintingThank you to everyone who participated in our Brochure Giveaway sponsored by UPrinting.com! We have two winners that were selected using www.Random.org.

Our first winner, with comment number 8: Rose Wenning!

Random.org

Our second winner, with comment number 2: Amanda King!

Random.org

Winners, will be contacted by a representative of Uprinting.com withing 30 days. We'd love to see the brochures you create! Take a photo of the printed brochures and send them to me so we can share them with the other readers!

I look forward to bringing everyone more opportunities to win great products from our sponsors in the future!

This week UPrinting.com is giving away 2 SETS of free brochure printing/shipping this week (more about how to enter at the end!). Brochure Giveaway

But—before, they do, let's talk a little bit about brochures, their uses, and functions.

The brochure is many things—part recruiter, part salesman, part information hub—but it’s all promotional tool.  What you probably don’t realize is that brochures can be vastly versatile. For starters, let’s examine the parts of the traditional brochure:

The Cover:

Like the traditional book every brochure has a very distinct cover. The one or two panels that are immediately seen by the viewer function in this capacity. Much like a book, the brochure cover should entice the viewer to want to learn more about what’s inside. Your brochure cover should clearly show here it’s from and give an inkling of what the reader should expect inside. In most cases the company logo and name will also be found on this outer panel.

previewIf you’ve been asked to create a newsletter for your club, group or business and aren’t sure where to start, look no farther. Today, rather than just "telling" you about the principles I've decided to do an in-depth tutorial to help you create a cohesive and concise newsletter design. In this tutorial we’ll layout a basic newsletter using InDesign, but keep in mind that the same principles of good newsletter design could be used in any program.

BookMarkFrontWe've talked about how great a well designed bookmark can be for author promotion in the past, but tonight I wanted to share a recent bookmark I have designed for a client. Enjoy! You can visit his site here.


MissionsLetterheadContinuing our series of "What Is It's Purpose?" this post will deal with the Purpose of Letterhead and Letterhead Design. As we've mentioned before let me recap by saying, every design we create serves a purpose. Is it up to us to determine that purpose? Or does each piece innately have a purpose? I think there is truth in both. Our job is to amplify the innate purpose for each piece. Confused? Don’t stay that way, let’s examine one of the pieces we create on an everyday basis and the function they should serve.

Letterhead.

In today's digital society does letterhead even still have a place in the industry? I believe so. A traditional formal letter still has it's importance and uses. Businesses use letterhead for Thank Yous and other otherwise "form" letters that they must send out. It's also useful for subtly reminding your customers or constituents that you still exist and what services you offer. Wait? Can it really do this? Yes. Let's jump ahead and look at some of the things you might want to include on your letterhead: Remember, you can’t possible include EVERYTHING. So you’ll have to pick and choose:

Bookmark1Today's bookmark as seen to the left cannot be downloaded easily as it's actually a double-sided promotional piece that I created for a client. Regardless of whether or not your client is an author, they may still be able to reach an interesting crowd with a bookmark that doubles as a promotional item. In terms of size it offers roughly double that of a traditional business card, giving you  more room to explain your services and options. If you go double-sided, you have actually created 4 times the space! But how do you design a promotional bookmark effectively for your client? The answer is easier than you think! Much like traditional business card design, don't limit yourself to the boundaries! Think outside the box and create something that will be remembered but don't forget to include all the necessary contact information!

BardelPostercopyWebThe Poster.

Part advertisement. Part display piece. All information. The poster when created correctly can accomplish all these tasks in a single stroke. Sometimes the most overlooked piece in a marketer's arsenal, posters are often assumed to be present but denied the forefront of attention. Why? Maybe because they ARE common. But if you’re a designer working with a client you want to push the limits of your poster design while STILL providing the basics that are required. As the designer it’s not always up to you to decide which information should be included but it IS up to you to determine HOW it can be included to best represent your client and provide as the Heath brother’s (Author’s of "Made To Stick") would phrase it, "Stick-Ability" in the mind. (You want the customer to remember it!). Let's examine some of the basics that will need to be included SOMEWHERE on your poster for it to be informationally effective.

Barbara Howell Guest post  by Author Barbara Howell. Howell is the author of Splinters: The Pain, The Passion, The Point published by Paige1Publishing in Tulsa, OK. Howell is a member of the Oklahoma Writer's Federation, Inc., Tulsa Night Writers, and RHEMA Writer's Bloc. Recently, Howell's book, was chosen to appear in an upcoming release from Harper Collins Publishing, "The NEW Big Book of Layouts" honoring the best of the best in book design.

Before I began marketing my book, "Splinters: The Pain, The Passion, The Point" I was under the impression as most writers are, that the WRITING was the most important part of my book. And while, I'm not saying that the writing isn't important, a lesson that I learned early on as an author was the importance of the book cover and design itself.

 

I've got a confession to make. Of all the pieces that make up an identity package, my favorite by FAR is the business card. Why? The sheer flexibility it offers. There are NO limitations to what you can DESIGN with a business card. Any style, any shape, any color, and outlandish thing you can imagine can actually WORK as a business card. There is no other single design piece I've found that offer's so much flexibility. We've talked before about fake finishes design tricks and cheap ways to make a big difference, but let's look at some ideas that you can use to display your text. Text. We know that a business card HAS to contain information, and more often than not, it has to contain LOTS of information. Information that is ESSENTIAL to a strong business card. This alone, may sound like an overwhelming task, but what it REALLY is, is an overwhelming opportunity to do something great. Let's look at some inspiration for just such an occasion:

Usually, on this blog I showcase others work, but today I thought I'd share some recent business cards I had the opportunity to design. As always feedback is more than welcome! Enjoy! [caption id="attachment_291" align="aligncenter" width="300" caption="Splinters"]

Sometimes it seems that as designers we are asked to do the impossible. Recently I had this experience with a client. While designing their business card the client kept thinking of things they wanted to add. A logo. Title. Name. Phone Number. Email. Address. PO Box. Another photo. OH! And only a one-sided card!

I squeezed and rearranged. I struggled and brainstormed. But in the end? The business card turned out very well and I was glad that I had one more card to add to my portfolio.

It seems everywhere we turn these days someone is preaching doom, despair and recession. I for one am not taking part in the recession as my business is busier than ever these days.

On a lighter note though, I recieved an email with the following logo images touting "How logos would change in a recession."

Enjoy!

2M

Apple

Citigroup

 

Crisislyer

Dell

DownJones

Ferrari

 

Fail

Bad Year

Life's Tough

 

Swoosh

Nokia

Please Buy

Xerox

 

Yahoo

 

Every design we create serves a purpose. Is it up to us to determine that purpose? Or does each piece innately have a purpose?

 

Well, unfortunately I think there is truth in both. Our job is to amplify the innate purpose for each piece. Confused? Don't stay that way, let's examine the pieces we create on an everyday basis and the function they should serve.

 

The Business Card.

Part salesman, part reminder, part secretary. The business card created correctly can accomplish all these tasks in a single stroke. Often the most used piece of identity branding, too often businesses use a cookie cutter design and expect customers to take notice. Does it work? Maybe if your business is Office Depot. But if you're a designer branding yourself or a client you want to think outside the box to make a business card that will really get the attention it deserves.

 

I like to think of the business card as a pocket sized billboard. It should scream at the consumer and burn a hole in their pocket!

 

As the designer it's up to you to decide which information should be included and HOW it can be included to best represent your client and provide as the Heath brother's (Author's of "Made To Stick") would phrase it, "Stick-Ability" in the mind. (You want the customer to remember it!).

 

Chuck Green lists a Business Card Checklist that you might find useful to help you determine WHICH of the following bits of information is most vital to your client. Remember, you can't possible include EVERYTHING. So you'll have to pick and choose:

 

Business card checklist

Here are some of the many details you might include on your next business card.

 

PEOPLE
Name of person
(Nickname)
Title
Affiliations
Professional/academic designations

PLACE

Pronunciation of unusual names
Department/division name
Organization street address
Floor/suite/mail stop
Alternate P.O. box address
City/state/state abbreviation
Zip+four/postal code
Country
Home street address

COMMUNICATION

Voice phone/extension number
Toll-free phone number
Mobile phone number
Pager number
Fax phone number
Home phone number
E-mail address
Web site address

DETAILS

Office hours
Time zone
Appointment fill-in
Map/directions

ORIENTATION
Name of organization
Mission statement/business description
Product/service categories
Resource info
Special offer
Invitation
Illustration/photo
Logo
Organizational affiliations
Sponsorships

 

Once you've determined WHAT you're going to include, try to think about ways to include it that will make a statement!

 

Have you designed business cards you're proud of? This e-mail address is being protected from spambots. You need JavaScript enabled to view it them to me, and I'll showcase them in an upcoming post with links back to your site!

 

While it may not shock you, it never ceases to amaze me how often clients want to "pioneer" something new. Something perhaps, like a "bigger' business card. Their reasoning? Well, if it's bigger, it has to be BETTER! Right?

 

Wrong.

 

 

Recently, I observed a friendly debate between colleagues discussing the pros and cons of creating a business card that relied on die cuts, embossing or spot UV coatings. Is a business card really a good investment? Will it make the difference between being thrown away and being treasured?

My opinion? It’s up to the designer and the client. While there are definitely budget constraints that should be taken into effect I do believe that money spent on designing a dynamic business card is well invested.

 

While perusing the list of sites I follow and blogs I watch this morning. I stumbled across a gem on the Advertising Age Web site. After a summer consumer marketing campaign, during which, PEPSI got their followers involved in their marketing strategy by allowing consumers to submit designs for a new PEPSI can, which appeared very successful as cans began hitting the shelves at grocery stores, PEPSI has re-vamped their logo.

What does it cost for a national brand such as PEPSI or CocaCola to update their brand? Though the company won't confirm the cost, experts at Advertising Age estimate the logo development itself cost somewhere above $1 Million. Why so much? The firm contracted to do the re-design: Omnicom's Arnell Group, spent a solid 5 months to develop the new look. 5 months? On a logo?

 

I was recently asked to create an event logo for a Youth Conference that will be occurring in July of 2009. The collateral materials for the event will be limited to postcards, posters, brochures and web/tv spots. With all that in mind I was faced with quite a dilemma.

Knowing that ALL strong logo development that will endure over time should be created in a vector format for scaling purposes, such as Illustrator, I had a decision to make.  The direction I was getting from the client seemed to nullify that as an option.

 

Yesterday evening, while sitting with a relatively new client I was a little anxious to finally show off my concepts that my partner and I had created. Though the two of us had done a lot of brainstorming, ultimately it was me, "the designer" who had to interpret everything the client had said and create a logo and web presence that would ultimately serve her needs.

I go there early, so that the two of us would have time to go over the proposal one last time and prepare to make our pitch. As I pulled in, I parked right beside the client. SHE WAS HALF AN HOUR EARLY!!!! Since I had only met her once previously, I hoped against hope, that it was just someone with an uncanny resemblance to her. I hurriedly rushed inside, my nerves getting the best of me each moment. She walked in right behind me. After initial greetings, she mentioned running to the restroom quickly before the meeting began. Perfect! That gave me the chance I needed to allow my partner to double check everything.

 

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